Ford extends activity after B-Max success

Ford's B-Max family car was launched last week after six to nine months of promotion - the longest period of rollout activity for Ford ahead of the introduction of a new model. A further pan-European campaign to highlight its unique combination of a hinge opening front door and slide action rear door to create a 1.5 metre entrance is due to launch later this month. Pre-orders for the B-Max in the UK have already passed 1,000 - the equivalent of Pounds 20m in sales for the model - higher than the car manufacturer would normally expect to see. The move comes as Ford looks to arrest falling European sales.