Play.com 'can attribute Pounds 2m worth of sales to Facebook'
Customers that made their first purchase with Play.com via a Facebook referral were found to spend 30 per cent more than an average customer with the online retailer over the year, which it says demonstrates the value in retailers using social media.
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| Veröffentlicht in: | Marketing Week 2012-08, p.4 |
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| container_title | Marketing Week |
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| creator | Baker, Rosie |
| description | Customers that made their first purchase with Play.com via a Facebook referral were found to spend 30 per cent more than an average customer with the online retailer over the year, which it says demonstrates the value in retailers using social media. |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0141-9285 |
| ispartof | Marketing Week, 2012-08, p.4 |
| issn | 0141-9285 |
| language | eng |
| recordid | cdi_proquest_reports_1036838716 |
| source | Business Source Complete |
| subjects | Alliances Consumer behavior Electronic commerce Retail sales Retail stores Service introduction Social networks |
| title | Play.com 'can attribute Pounds 2m worth of sales to Facebook' |
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