Play.com 'can attribute Pounds 2m worth of sales to Facebook'

Play.com 'can attribute Pounds 2m worth of sales to Facebook'

Customers that made their first purchase with Play.com via a Facebook referral were found to spend 30 per cent more than an average customer with the online retailer over the year, which it says demonstrates the value in retailers using social media.

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Bibliographische Detailangaben
Veröffentlicht in:Marketing Week 2012-08, p.4
1. Verfasser: Baker, Rosie
Format: Artikel
Sprache:eng
Schlagworte:
Alliances
Consumer behavior
Electronic commerce
Retail sales
Retail stores
Service introduction
Social networks
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Beschreibung
Zusammenfassung:Customers that made their first purchase with Play.com via a Facebook referral were found to spend 30 per cent more than an average customer with the online retailer over the year, which it says demonstrates the value in retailers using social media.
ISSN:0141-9285