COMPETING WITH "CORPORATE" DENTISTRY (IN OUR OPINION)

Corporate dental business models are first and foremost competing with you on price. In a single-doctor practice, you might approach the reduced cost ratios of a duplicated franchise facility by minimizing partitioning, painting all wall surfaces, and selecting vinyl composition tile for flooring. If they have a choice, patients seeking lower pricing will still typically select the facility with a more "pleasant environment" that offers similar pricing. Corporate dental practice models have much larger marketing budgets. Focus your competitive efforts with corporate dentistry models based on "the experience" of going to the dentist. A well-conceived facility that maximizes the patient experience can greatly help you compete in an evolving marketplace.