Leading the Market with Design Thinking and Sensibility

Leading the Market with Design Thinking and Sensibility

LG Hausys is all about the future. Research into global trends to anticipate customer needs and desires, an idea bank, group genius days, and an incubating system reflect a corporate culture that values design.

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Bibliographische Detailangaben
Veröffentlicht in:Design Management Review 2011-09, Vol.22 (3), p.80-89
Hauptverfasser: Kim, Bo Young, Baek, Joon Hye
Format: Artikel
Sprache:eng
Schlagworte:
Conglomerates
Corporate culture
Product design
Studies
Trends
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Beschreibung
Zusammenfassung:LG Hausys is all about the future. Research into global trends to anticipate customer needs and desires, an idea bank, group genius days, and an incubating system reflect a corporate culture that values design.
ISSN:1557-0614
1045-7194
1948-7169
DOI:10.1111/j.1948-7169.2011.00143.x