Design Thinking in Business: An Interview with Gianfranco Zaccai

Design Thinking in Business: An Interview with Gianfranco Zaccai

Continuum's Gianfranco Zaccai offers some opinions about design thinking (it's been around forever and has had many different names), about the use of language both among designers and among designers and clients, and about the process that leads a company from early design awareness towar...

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Veröffentlicht in:Design Management Review 2010-09, Vol.21 (3), p.16-24
1. Verfasser: Lockwood, Thomas
Format: Artikel
Sprache:eng
Schlagworte:
Design thinking
Designers
Product design
Studies
Zaccai, Gianfranco
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Beschreibung
Zusammenfassung:Continuum's Gianfranco Zaccai offers some opinions about design thinking (it's been around forever and has had many different names), about the use of language both among designers and among designers and clients, and about the process that leads a company from early design awareness toward making design a part of its business strategy.
ISSN:1557-0614
1045-7194
1948-7169
DOI:10.1111/j.1948-7169.2010.00074.x