Adult Awareness of Tobacco Advertising, Promotion, and Sponsorship - 14 Countries

Caixeta et al discuss the 2012 Report of the US Surgeon General that the exposure to tobacco advertising, promotion and sponsorship (TAPS) is associated with the initiation and continuation of smoking among young persons. The World Health Organization Framework Convention on Tobacco Control requires countries to prohibit all forms of TAPS with the US signing the agreement in 2004, but the action has not yet been ratified. Many countries have adopted partial bans covering direct advertising have adopted partial bans covering direct advertising in traditional media channels, however few countries have adopted comprehensive bans on all types of direct and indirect marketing.