Nationspeak as a tool in nature tourism work

How are categories and stereotypes of nations used in nature tourism work by guides? In this article categories and stereotypes are studied in their context of use, and the characterizations are revealed as practical tools that are constantly monitored. The use of descriptions is flexible and part of mastery of the trade. Descriptions are enforced and deconstructed, or the explaining category is switched to other if the situation calls for it. Because categories and stereotypes are hazy, rationalization of them is a crucial part of the work. The practicality of tools is context-based: they are constructed within the special relationship of the guide and the customer in nature tourism.