University community's perception of sweatshops: a mixed method data collection

This study focused on the sweatshop issue in the university community in terms of licensed apparel products using the mixed method data collection strategy. This data collection technique maximizes the ability to test causal hypotheses and provide new insights into social cause and consequence. The research objectives were to examine: (1) University community members' perspectives on sweatshops with special emphasis on university licensed apparel and (2) the impact of concern about sweatshops (concern), knowledge about sweatshops (knowledge), and beliefs about the foreign industry and the impact of support of socially responsible business (support) and its influence on student's willingness to pay more for licensed apparel products. Adapted from the source document.