Improving the health and welfare of all dogs

The Kennel Club believes that those interested in canine health and welfare would be more effective if we worked for a common cause, but this campaign suggests that the RSPCA remains intent on working in isolation from the Kennel Club for the improvement of dogs' lives. Referring to 'purebred' dogs would have at least taken into account the huge number of these bred by commercial puppy farmers, who do not register their dogs with the Kennel Club, and sell to the unsuspecting public purely on the basis of appearance.