The HBR List of Audacious Ideas

The new year begins precariously. The global economy vacillates between signs of recovery and omens of collapse. Businesses seem paralyzed. Even though they're sitting on $2 trillion in cash, they're risk-averse, strategically incremental, and notably lacking in fresh ideas. The world need...

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Veröffentlicht in:Harvard business review 2012-01, Vol.90 (1, 2)
Hauptverfasser: Shiller, Robert J, Gibney, Bruce, Howery, Ken, Porter, Wayne, Khanna, Parag, Khemka, Karan, Frey, Bruno S, Osterloh, Margit, Hill, Linda A, Lineback, Kent, Searls, Doc, Goodman, Ellen, Schmidt, Eric, Gustafson, Ellen, Easterbrook, Gregg, Sala, Enric, Majumdar, Arun
Format: Magazinearticle
Sprache:eng
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Zusammenfassung:The new year begins precariously. The global economy vacillates between signs of recovery and omens of collapse. Businesses seem paralyzed. Even though they're sitting on $2 trillion in cash, they're risk-averse, strategically incremental, and notably lacking in fresh ideas. The world needs invention and daring now more than ever. Now is the time for audacity, not austerity. To that end, this article presents views from experts and leaders from many disciplines to propose audacious ideas that attack big, difficult problems while improving the economy and society as a whole. Though these ideas are bold, they're not quixotic. They represent real business opportunities.
ISSN:0017-8012