Marketing Strategies: Vadim Andreev in Dialogue with the Soviet Union

White examines how Vadim Andreev re-branded the posthumous and literary legacy of his father Leonid Andreev for Soviet audiences. Vadim published "A Tale about Father" in Paris in 1938 and Childhood in the Soviet Union in 1963 and 1968. Not surprisingly, this later publication coincided with a renewed scholarly interest in Leonid and his literary works among Soviet academics during the 1960s and 1970s. Vadim was instrumental at this time in providing select documents for safe-keeping in Soviet archives and for publication in Soviet literary journals, thereby fanning the flames of Soviet curiosity. Involved in this process was a complicated web of competing narratives and marketing strategies. These strategies were employed by Vadim in order to re-brand Leonid within the Soviet Union so as to make him more palatable for Soviet literary and cultural markets.