NONPRICE COMPETITION IN THE TURKISH CREDIT CARD MARKET

Attempts to explain high and sticky credit card rates have given rise to a vast literature on credit card markets. This article endeavors to explain the rates in the Turkish market using measures of nonprice competition. In this market, issuers compete monopolistically by differentiating their credit card products. The fact that consumers perceive credit cards and all other banking services as a bundle allows banks to also employ bank level characteristics to differentiate their credit cards. Thus, the features and service quality of banks are expected to affect credit card rates. Panel data estimations also control for various costs associated with credit card lending. The results show that nonprice competition variables have significant and robust effects on credit card rates. (JEL G21, G28, O16)