Assessing Typographic Knowledge Using Timed Tests

While researchers and instructors of technical and professional communication have embraced the importance of visual communication skills in recent years, little systematic effort has been made to develop assessment instruments that measure visual design skills. This paper presents a project that examines timed tests as a means of measuring a student's ability to solve design problems. The process and rationale for the test designs and the results of a series of empirical studies are discussed. The results of the studies suggest that timed tests can be a viable complement to the project-oriented assessment approach suggested by prior studies.