Influences of Economic Crisis on Lining Sports Goods Industry

By the research methods such as literature review, mathematics statistics and logic analysis, etc., the authors investigated the performance appraisal of Lining Sports Goods Industry between 2005 to 2009 and come to the conclusion that inter-influenced by the economic crisis and the effect of the 29th Olympic Games held in Beijing in 2008, Lining Sports Goods Industry carried out a series of countermeasures to sustain its stability and improve its competitive force, resulting in the fluctuation in the following aspects: (1) the annual financial income growth rate slowed down; (2) the cost of sales substantially increased; (3) the gross margin and share holders' annual profit rate also decreased; (4) it is also influenced by the international sports brand. To decrease the negative influences to the least, the authors put forward some instructive suggestions as follows: (1) optimizing the structure of the industry; (2) consolidating all kinds of industries; (3) focusing on market segmentation; (4) enhancing pro