A model of adolescents' online consumer self-efficacy (OCSE)

This paper investigates adolescent online shopping and self-efficacy development in the virtual setting. The authors present and test a model of antecedents and mediators to two dimensions of online consumer self-efficacy. Additionally, a discriminant analysis finds that more involved adolescent onl...

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Veröffentlicht in:	Journal of business research 2011-10, Vol.64 (10), p.1025-1033
Hauptverfasser:	Hill, William W., Beatty, Sharon E.
Format:	Artikel
Sprache:	eng
Schlagworte:	Adolescents Adolescents Online consumer self-efficacy Consumer socialization Online shopping motivations Online shopping Consumer behaviour Consumer socialization Discriminant analysis Economic analysis Electronic commerce Internet Online consumer self-efficacy Online shopping Online shopping motivations Shopping Studies Teenagers User behavior
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Beschreibung
Zusammenfassung:	This paper investigates adolescent online shopping and self-efficacy development in the virtual setting. The authors present and test a model of antecedents and mediators to two dimensions of online consumer self-efficacy. Additionally, a discriminant analysis finds that more involved adolescent online shoppers can be differentiated from less involved online shoppers on key variables of interest–shopping motivations, self-efficacies, shopping behaviors, and relative influence in household decision-making.
ISSN:	0148-2963 1873-7978
DOI:	10.1016/j.jbusres.2010.11.008