Affinities between multi-agent systems and service-dominant logic: Interactionist implications for business marketing practice

The contrasting marketing principles of service-dominant (S-D) logic and goods-dominant (G-D) logic are examined in this article from the perspective of current research themes in the information science community. The conclusion is reached that much of the distributed multi-agent literature is comp...

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Veröffentlicht in:	Industrial marketing management 2011-02, Vol.40 (2), p.248-254
Hauptverfasser:	Purvis, Martin K., Long, Andrew L.S.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business practices Business strategies Co-creation Comparative analysis Information science Information sciences Interactionism Marketing Marketing management Multi-agent systems Norms S-D logic Service-Dominant logic theory Studies
Online-Zugang:	Volltext
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