Affinities between multi-agent systems and service-dominant logic: Interactionist implications for business marketing practice
The contrasting marketing principles of service-dominant (S-D) logic and goods-dominant (G-D) logic are examined in this article from the perspective of current research themes in the information science community. The conclusion is reached that much of the distributed multi-agent literature is comp...
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| Veröffentlicht in: | Industrial marketing management 2011-02, Vol.40 (2), p.248-254 |
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| container_title | Industrial marketing management |
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| creator | Purvis, Martin K. Long, Andrew L.S. |
| description | The contrasting marketing principles of service-dominant (S-D) logic and goods-dominant (G-D) logic are examined in this article from the perspective of current research themes in the information science community. The conclusion is reached that much of the
distributed multi-agent literature is complementary to the issues being explored concerning S-D logic, and that some multi-agent research may therefore be pertinent to the business marketing community. This article discusses the modelling approach of
interactionism as an underlying principle of both S-D logic and multi-agent systems technology. The two domain technologies are compared, and implications for business marketing practice proposed. |
| doi_str_mv | 10.1016/j.indmarman.2010.06.037 |
| format | Article |
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| ispartof | Industrial marketing management, 2011-02, Vol.40 (2), p.248-254 |
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| language | eng |
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| source | ScienceDirect Journals (5 years ago - present) |
| subjects | Business practices Business strategies Co-creation Comparative analysis Information science Information sciences Interactionism Marketing Marketing management Multi-agent systems Norms S-D logic Service-Dominant logic theory Studies |
| title | Affinities between multi-agent systems and service-dominant logic: Interactionist implications for business marketing practice |
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