Coping with infringements and counterfeits

People live in a world where infringements and counterfeiting are a way of life, because counterfeiting is a lucrative business. The drill for every property owner is to take appropriate steps toward protecting its property, to be aware of what is happening in the marketplace, and if it discovers that its property has become a target for counterfeiters, to take prompt and aggressive action. In the licensing industry the reality is that licensees are usually closest to the problem because they are the ones who are actually in the marketplace facing competition from unlicensed products every day. As such, property owners can be assured that their licensees will quickly bring these issues to their attention as soon as they become apparent. Here are some steps to take against infringers: 1. Make sure that your intellectual property protection is in place. 2. Send a cease and desist letter. 3. Keep a perspective on litigation.