The pragmatics of political apologies

Despite the wealth of literature generated over the past two decades on the apology as a speech act, the political apology has been relatively neglected as a research topic. This article aims to examine the pragmatics of such apologies as a generic type of discourse by identifying their salient characteristics: they are in the public domain and highly mediated; they are generated by (and generate) conflict and controversy; on the basis of media and viewer evaluations/judgements, they need to contain both an illocutionary force indicating device (Ifid) and an explicit expression of the acceptance of responsibility/blame for the 'Offence' in order to be clearly perceived as valid apologies; and they rarely, if ever, involve an expression of absolution. Drawing primarily on data concerning recent political events in the UK (especially the Iraq War), the article attempts to set out and illustrate the different types of political apology. The resulting analysis is related both to previous and current apology research and to recent developments in politeness theory.