Nature of Consistency Effect in Naming Non-phonetic Phonograms

This study investigates why Lee et al. (2005) noted an interaction of character frequency and phonetic-sound consistency during their experiment in naming non-phonetic phonograms. To evaluate whether the phonetic-radical consistency produced their results, the balance of summed frequency of friends and the context of fillers are considered. The result shows these factors changing difficulty across conditions and causing Lee’s et al. findings. Based on the realization of their mistake, the author suggests that a complete theoretical framework of the orthography-to-phonology correspondence should consider the qualitative and quantitative aspects with equal importance.