Perfume in Advertising: Impossibility of Representation and Synesthesia

Perfume, as an advertised product, brings out the problem of perceptual representation, since what you feel through your nose shall be represented by a visual sign & create a sensation, a perception & a sort of "scent memory." In this work we will study how this special visual-smell correlation in the Spanish text advertisement has been built up, mainly in the 80's, & to which semiotic & rhetoric strategies it has recurred. Figures, References. Adapted from the source document