The Relationship Between Perceived Social Capital and the Health Promotion Willingness of Companies: A Systematic Telephone Survey With Chief Executive Officers in the Information and Communication Technology Sector

Objective: This study examines the association between perceived social capital and health promotion willingness (HPW) of companies from a chief executive officer's perspective. Methods: Data for the cross-sectional study were collected through telephone interviews with one chief executive officer from randomly selected companies within the German information and communication technology sector. A hierarchical multivariate logistic regression analysis was performed. Results: Results of the logistic regression analysis of data from a total of n = 522 interviews suggest that higher values of perceived social capital are associated with pronounced HPW in companies (odds ratio = 3.78; 95% confidence intervals, 2.24 to 6.37). Conclusions: Our findings suggest that characteristics of high social capital, such as an established environment of trust as well as a feeling of common values and convictions could help promote HPW.