The Power of Language in Computer-Mediated Groups

The purpose of this paper is to investigate the effect of “powerful” and “powerless” language on small computer-mediated groups. Subjects (n = 27) were placed into 1 of 3 conditions with 2 confederates and asked to communicate via computer in a decision-making context. In the first condition, both confederates used powerful language, in the second both used powerless language, and in the third condition one confederate used powerful language and the other used powerless language. Our results lead us to two general conclusions. First, language style has a significant impact on impression formation in computer-mediated groups. Generally, the user of a powerful language style in a computer-mediated group is perceived as more credible, attractive, and persuasive than the user of a powerless language style. Second, contrasting language styles caused perceptions to be more extreme than if users shared a common language style.