Text and image in celtiberia: the adoption and adaptation of written language into indigenous visual vocabulary

Summary This study is concerned with the relationships between text and image in central Spain during the period second century BC–second century AD. Three discrete relationships are isolated, each one representative of a unique strategy for communicating with both written and figured language. The paper argues that the Celtiberian populi adopted Roman epigraphic practice into a pre‐existing visual vocabulary, reconfiguring written communication into an indigenous framework that met local predilections.