Segregation and Integration : A Study of the Behaviors of Investors with Extended Value Functions

Segregation and Integration : A Study of the Behaviors of Investors with Extended Value Functions

This paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting.

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Veröffentlicht in:Advances in decision sciences 2010, Vol.2010 (2010), p.1-8
Hauptverfasser: Egozcue, Martin, Wong, Wing Keung
Format: Artikel
Sprache:eng
Schlagworte:
Accounting
Editing
Mathematical analysis
Mathematical models
Segregations
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Beschreibung
Zusammenfassung:This paper extends prospect theory, mental accounting, and the hedonic editing model by developing an analytical theory to explain the behavior of investors with extended value functions in segregating or integrating multiple outcomes when evaluating mental accounting.
ISSN:2090-3359
2090-3367
DOI:10.1155/2010/302895