Creativity and convention: Some strategies of name-coining

Informal instances of name-coining are examined. The extent to which one set of coined names conforms to a general pattern or patterns is examined with reference to the names used by 1,846 running teams competing in a fun run held in 1982. Major factors are discussed that appear to have influenced the name formations. Informativeness consists of an identificatory (eg, use of a placename such as Twekesbury Primary School Joggers) & a descriptive component. Distinctiveness is a second factor. Although the themes of the names are generally quite similar, a wide variety of means of realizing these same themes is found (eg, Pounders, Dashers, Bolters, Striders). Various devices are used to create unity in the names, the most common of which is phonological patterning (Chelsea Champs, Hillingdon Hoppers). Punning & word play are also used to link parts of a name (eg, Hexagonal Bolters, Lettis & the Vegetables). Finally, some names appear to have been coined strictly for humorous value (eg, Legal Secs). Overall, although the name coiners in this case have taken pains to create distinctive names, they still conform to general patterns. Exceptions are those that completely fail to conform to any generally accepted principles (eg, A Mars a Day). 6 References. B. Annesser Murray