Incidental memory for the color-word association in the Stroop color-word test

Ss (N = 90) received either color or neutral words in various print colors or color words in black with a color patch below. After naming 1 aspect (color or word) of each stimulus, Ss were tested for their memory of the association between that aspect & the unnamed one. Ss required more time to name the print color of color words than to name other aspects, & word naming was faster than color naming. Naming the print color yielded higher incidental retention of the color word association than did naming the color patch or the word. Slowing the pace for word naming increased retention of association. Results are discussed in relation to models of the Stroop effect. 1 Table, 3 References. Modified HA