Voluntary work and social commitment in enterprises. The example of the cooperation between Airbus Hamburg and KIT DRK Hamburg-Hamburg

Corporate Citizenship has increasingly established itself as a constant component of daily business life. More and more businesses commit themselves to the common good as exemplary 'citizens', thus accepting social responsibility. Corporate Volunteering, one possible type of Corporate Citizenship, can be used as an example how the relationship between economy and the Third Sector can be shaped. A successful example of such a relationship is shown in the cooperation between Airbus Hamburg and KIT DRK Hamburg-Harburg. [PUB ABSTRACT] Reprinted by permission of Rainer Hampp Verlag