A theoretical and methodological critique of the principle of relative constancy

Dupagne revisits the theoretical assumptions of the principle of relative constancy, which holds that consumers spend a constant fraction of their income on mass media over time.

Bibliographische Detailangaben

Veröffentlicht in:	Communication theory 1997-02, Vol.7 (1), p.53-76
1. Verfasser:	Dupagne, Michel
Format:	Artikel
Sprache:	eng
Schlagworte:	Communication Consumer behavior Consumer behaviour Consumers Consumption Mass media Media Theory
Online-Zugang:	Volltext
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