A theoretical and methodological critique of the principle of relative constancy

A theoretical and methodological critique of the principle of relative constancy

Dupagne revisits the theoretical assumptions of the principle of relative constancy, which holds that consumers spend a constant fraction of their income on mass media over time.

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Bibliographische Detailangaben
Veröffentlicht in:Communication theory 1997-02, Vol.7 (1), p.53-76
1. Verfasser: Dupagne, Michel
Format: Artikel
Sprache:eng
Schlagworte:
Communication
Consumer behavior
Consumer behaviour
Consumers
Consumption
Mass media
Media
Theory
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Beschreibung
Zusammenfassung:Dupagne revisits the theoretical assumptions of the principle of relative constancy, which holds that consumers spend a constant fraction of their income on mass media over time.
ISSN:1050-3293
1468-2885
DOI:10.1111/j.1468-2885.1997.tb00142.x