A theoretical and methodological critique of the principle of relative constancy
Dupagne revisits the theoretical assumptions of the principle of relative constancy, which holds that consumers spend a constant fraction of their income on mass media over time.
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| Veröffentlicht in: | Communication theory 1997-02, Vol.7 (1), p.53-76 |
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| Format: | Artikel |
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| container_end_page | 76 |
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| container_issue | 1 |
| container_start_page | 53 |
| container_title | Communication theory |
| container_volume | 7 |
| creator | Dupagne, Michel |
| description | Dupagne revisits the theoretical assumptions of the principle of relative constancy, which holds that consumers spend a constant fraction of their income on mass media over time. |
| doi_str_mv | 10.1111/j.1468-2885.1997.tb00142.x |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1050-3293 |
| ispartof | Communication theory, 1997-02, Vol.7 (1), p.53-76 |
| issn | 1050-3293 1468-2885 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_839065536 |
| source | Wiley Online Library Journals Frontfile Complete; Oxford University Press Journals All Titles (1996-Current) |
| subjects | Communication Consumer behavior Consumer behaviour Consumers Consumption Mass media Media Theory |
| title | A theoretical and methodological critique of the principle of relative constancy |
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