An evolutionary perspective on physical attractiveness

Everyday experience suggests that physical attractiveness is important in personal—and especially sexual—relationships. This impression is confirmed by a large body of social psychological research.1,2 Cross‐cultural surveys and ethnographic accounts show that concern with the attractiveness of potential mates is also common in non‐Western societies and in tribal and peasant cultures.3 However, social psychologists and anthropologists have often had a hard time explaining why attractiveness should count for so much, or why some features rather than others should seem particularly attractive. The theoretical difficulties in accounting for physical attraction are brought out in a Brazilian saying, “Beleza nâo pôe na mesa” (“Good looks don't put anything on the table”), which points to the absence of any evident practical advantage to choosing an attractive mate. Faced with these difficulties, a growing number of researchers in biology, psychology, and anthropology have turned to the modern theory of sexual selection, which has been highly successful in explaining nonhuman animals attractions to traits of no direct ecological utility. In this article, I survey recent efforts to apply the theory of sexual selection to human physical attraction.