The effect of congruent smells on customers' mood at the point of sale: results from an experimental study

The effect of congruent smells on customers' mood at the point of sale: results from an experimental study

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Veröffentlicht in:Marketing (Munich) 2003-01, Vol.25 (2), p.99-106
Hauptverfasser: Ebster, Claus, Jandrisits, Marlies
Format: Artikel
Sprache:ger
Schlagworte:
Business studies
Consumer behaviour
Customer service
Experiments
Marketing research
Perception
Smell
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creator Ebster, Claus
Jandrisits, Marlies
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source Jstor Complete Legacy
subjects Business studies
Consumer behaviour
Customer service
Experiments
Marketing research
Perception
Smell
title The effect of congruent smells on customers' mood at the point of sale: results from an experimental study
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