Affective consequences in adults and children of repeated exposure to auditory stimuli

Performed 2 experiments to learn whether the positive relationship between frequency of exposure and affect, which has been demonstrated in numerous experiments with visual stimuli, also obtains when the stimulus material is of an auditory nature. In Exp I, a significant exposure effect occurred with 96 college student Ss who listened to 30-sec excerpts of Pakistani music. In Exp II, 54 4th graders heard the same musical stimuli, and a significant positive relationship between exposure frequency and liking was again found. Results suggest that at least up to a frequency of 8, repeated exposure to auditory stimuli has affective consequences comparable to those produced by visual stimuli.