Dutch Druggists in Distress: Franchisees Facing the Complex Decision of how to React to Their Franchisor's Strategic Plans

Dutch Druggists in Distress: Franchisees Facing the Complex Decision of how to React to Their Franchisor's Strategic Plans

This case focuses on the decisions confronting Marc van der Bilt and his family. At the age of 59, Marc had been a franchisee of the Dutch DA drugstore chain for 23 years and had always planned to remain one until his retirement. In the spring of 2003, however, a change of management at the DA headq...

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Veröffentlicht in:Entrepreneurship theory and practice 2010-09, Vol.34 (5), p.1021-1038
Hauptverfasser: Croonen, Evelien P. M., Brand, Maryse J.
Format: Artikel
Sprache:eng
Schlagworte:
Business management
Case studies
Drugstores
Franchises
Franchising
Netherlands
Pharmaceutical industry
Pharmaceuticals
Pharmacists
Retail trade
Small and medium sized enterprises
Strategic planning (Business)
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Beschreibung
Zusammenfassung:This case focuses on the decisions confronting Marc van der Bilt and his family. At the age of 59, Marc had been a franchisee of the Dutch DA drugstore chain for 23 years and had always planned to remain one until his retirement. In the spring of 2003, however, a change of management at the DA headquarters sparked major strategic changes to the DA chain that placed Marc and his family in a difficult position. They must decide on the future of their family business; should they go along with their franchisor's new plans or not?
ISSN:1042-2587
1540-6520
DOI:10.1111/j.1540-6520.2009.00352.x