Portfolio analysis for hospitals

Portfolio analysis for hospitals

Determining which programs are profitable or not, have high or low market shares and high or little growth is only part of the information needed in making program and marketing decisions. Because hospitals are not operating in a conventional price competitive market, profitability may he enhanced m...

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Veröffentlicht in:Health care management review 1983, Vol.8 (4), p.69-75
Hauptverfasser: MacStravic, Robin E. Scott, Mahn, Edward, Reedal, Deborah C.
Format: Artikel
Sprache:eng
Schlagworte:
Business growth
Catchment Area (Health)
Economic Competition
Financial Management
Financial Management, Hospital
Health care industry
Hospitals
Humans
Investments
Market shares
Market strategy
Marketing of Health Services - economics
Profitability
United States
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Beschreibung
Zusammenfassung:Determining which programs are profitable or not, have high or low market shares and high or little growth is only part of the information needed in making program and marketing decisions. Because hospitals are not operating in a conventional price competitive market, profitability may he enhanced more directly than with other businesses.
ISSN:0361-6274
1550-5030
DOI:10.1097/00004010-198300840-00009