Pricing Strategy to Promote Fruit and Vegetable Purchase in High School Cafeterias

A study examined the effects of pricing strategies on sales of fruits and vegetables in an adolescent population in two high school cafeterias. Fruit sales increased during the low-price period.

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Veröffentlicht in:Journal of the American Dietetic Association 1997-09, Vol.97 (9), p.1008-1010
Hauptverfasser: FRENCH, SIMONE A., STORY, MARY, JEFFERY, ROBERT W., SNYDER, PAT, EISENBERG, MARLA, SIDEBOTTOM, ABBEY, MURRAY, DAVID
Format: Artikel
Sprache:eng
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Zusammenfassung:A study examined the effects of pricing strategies on sales of fruits and vegetables in an adolescent population in two high school cafeterias. Fruit sales increased during the low-price period.
ISSN:0002-8223
2212-2672
1878-3570
2212-2680
DOI:10.1016/S0002-8223(97)00242-3