Pricing Strategy to Promote Fruit and Vegetable Purchase in High School Cafeterias
A study examined the effects of pricing strategies on sales of fruits and vegetables in an adolescent population in two high school cafeterias. Fruit sales increased during the low-price period.
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Veröffentlicht in: | Journal of the American Dietetic Association 1997-09, Vol.97 (9), p.1008-1010 |
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Hauptverfasser: | , , , , , , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | A study examined the effects of pricing strategies on sales of fruits and vegetables in an adolescent population in two high school cafeterias. Fruit sales increased during the low-price period. |
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ISSN: | 0002-8223 2212-2672 1878-3570 2212-2680 |
DOI: | 10.1016/S0002-8223(97)00242-3 |