Advertising's impact on calls to a women's healthline

Advertising's impact on calls to a women's healthline

The impact of advertising on calls to a women's healthline during its first year is assessed. Results indicate that callers cited all but one medium used as their source(s) of information about the healthline. Television and billboards drew the most callers, whereas other paid media attracted f...

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Veröffentlicht in:Journal of health care marketing 1989-09, Vol.9 (3), p.62-66
Hauptverfasser: Jasper, L G, Terwilliger, E L
Format: Artikel
Sprache:eng
Schlagworte:
Advertising as Topic
Data Collection
Demography
Female
Health administration
Hospital Administration
Hospital Bed Capacity, 300 to 499
Hospital Restructuring
Hotlines - utilization
Humans
Marketing of Health Services - methods
Statistics as Topic
Wisconsin
Women's Health Services
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Zusammenfassung:The impact of advertising on calls to a women's healthline during its first year is assessed. Results indicate that callers cited all but one medium used as their source(s) of information about the healthline. Television and billboards drew the most callers, whereas other paid media attracted fewer callers than did free communication channels such as word of mouth.
ISSN:0737-3252