Three mass media campaigns to prevent adolescent cigarette smoking

This article describes behavioral science theory and formative research used to develop television and radio campaigns for preventing the initiation of cigarette smoking among adolescents. It also presents the content and form of the messages, the plans, and the costs for national implementation of...

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Veröffentlicht in:	Preventive medicine 1988-09, Vol.17 (5), p.510-530
Hauptverfasser:	Bauman, Karl E., Brown, Jane D., Bryan, Elizabeth S., Fisher, Lynn A., Padgett, Connie A., Sweeney, John M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Adolescent Adolescent Behavior African Americans European Continental Ancestry Group Female Health Education - methods Humans Male Mass Media North Carolina Psychology, Adolescent Radio Smoking Prevention Television
Online-Zugang:	Volltext
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