Three mass media campaigns to prevent adolescent cigarette smoking

Three mass media campaigns to prevent adolescent cigarette smoking

This article describes behavioral science theory and formative research used to develop television and radio campaigns for preventing the initiation of cigarette smoking among adolescents. It also presents the content and form of the messages, the plans, and the costs for national implementation of...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Preventive medicine 1988-09, Vol.17 (5), p.510-530
Hauptverfasser: Bauman, Karl E., Brown, Jane D., Bryan, Elizabeth S., Fisher, Lynn A., Padgett, Connie A., Sweeney, John M.
Format: Artikel
Sprache:eng
Schlagworte:
Adolescent
Adolescent Behavior
African Americans
European Continental Ancestry Group
Female
Health Education - methods
Humans
Male
Mass Media
North Carolina
Psychology, Adolescent
Radio
Smoking Prevention
Television
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:This article describes behavioral science theory and formative research used to develop television and radio campaigns for preventing the initiation of cigarette smoking among adolescents. It also presents the content and form of the messages, the plans, and the costs for national implementation of the campaigns.
ISSN:0091-7435
1096-0260
DOI:10.1016/0091-7435(88)90050-3