Direct Mail as a Prompt for Follow-up Care Among Persons at Risk for Hypertension
We undertook a direct mail campaign to urge persons identified as being at risk for hypertension to seek medical advice. Those who received a single mailing displayed a 28% increase in the proportion who subsequently discussed their blood pressure with a physician and a 12% increase in the proportio...
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| Veröffentlicht in: | American journal of preventive medicine 1988-11, Vol.4 (6), p.331-335 |
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| container_end_page | 335 |
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| container_issue | 6 |
| container_start_page | 331 |
| container_title | American journal of preventive medicine |
| container_volume | 4 |
| creator | Murray, David M. Kurth, Candace L. Finnegan, John R. Pirie, Phyllis L. Admire, Jacqelyn B. Luepker, Russell V. |
| description | We undertook a direct mail campaign to urge persons identified as being at risk for hypertension to seek medical advice. Those who received a single mailing displayed a 28% increase in the proportion who subsequently discussed their blood pressure with a physician and a 12% increase in the proportion who had their blood pressure rechecked, while those persons who received six mailings reported an equivalent increase in physician discussions but a smaller increase in rechecking their blood pressure. These results support the use of inexpensive social marketing strategies as follow-up methods for blood pressure screening programs. |
| doi_str_mv | 10.1016/S0749-3797(18)31142-5 |
| format | Article |
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Those who received a single mailing displayed a 28% increase in the proportion who subsequently discussed their blood pressure with a physician and a 12% increase in the proportion who had their blood pressure rechecked, while those persons who received six mailings reported an equivalent increase in physician discussions but a smaller increase in rechecking their blood pressure. 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| fulltext | fulltext |
| identifier | ISSN: 0749-3797 |
| ispartof | American journal of preventive medicine, 1988-11, Vol.4 (6), p.331-335 |
| issn | 0749-3797 1873-2607 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_78681499 |
| source | MEDLINE; Access via ScienceDirect (Elsevier) |
| subjects | Adult Aged Female Health Education Health Promotion - methods Humans Hypertension - prevention & control Life Style Male Marketing of Health Services Middle Aged Minnesota North Dakota Patient Acceptance of Health Care Postal Service Risk Factors |
| title | Direct Mail as a Prompt for Follow-up Care Among Persons at Risk for Hypertension |
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