Direct Mail as a Prompt for Follow-up Care Among Persons at Risk for Hypertension

We undertook a direct mail campaign to urge persons identified as being at risk for hypertension to seek medical advice. Those who received a single mailing displayed a 28% increase in the proportion who subsequently discussed their blood pressure with a physician and a 12% increase in the proportio...

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Veröffentlicht in:American journal of preventive medicine 1988-11, Vol.4 (6), p.331-335
Hauptverfasser: Murray, David M., Kurth, Candace L., Finnegan, John R., Pirie, Phyllis L., Admire, Jacqelyn B., Luepker, Russell V.
Format: Artikel
Sprache:eng
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Zusammenfassung:We undertook a direct mail campaign to urge persons identified as being at risk for hypertension to seek medical advice. Those who received a single mailing displayed a 28% increase in the proportion who subsequently discussed their blood pressure with a physician and a 12% increase in the proportion who had their blood pressure rechecked, while those persons who received six mailings reported an equivalent increase in physician discussions but a smaller increase in rechecking their blood pressure. These results support the use of inexpensive social marketing strategies as follow-up methods for blood pressure screening programs.
ISSN:0749-3797
1873-2607
DOI:10.1016/S0749-3797(18)31142-5