Changing paradigms in animal agriculture: addressing animal issues in Washington by a professional society

This article discusses key points that we believe are important as we consider how a professional society in Washington could address animal issues with a changing paradigm as expressed by the public. In summary, our professional perspectives need to change as much as or more than society does. We must understand the advocacy groups and where they are coming from. We have to provide relevant messages to the diverse audiences that play an important role in the public policy process. We have to be clear about our goals and objectives as professionals so as to be more effective as we participate with others in trying to achieve stated goals. We need to understand the broad view of the role of science that exists today, particularly focusing on accountability and relevance of our work to assure the public that their funds are well spent. We need to ensure that all the questions are addressed so that society will maintain trust and respect for the role of science in society.