A qualitative study of older people's perceptions of ageing and exercise: the implications for health promotion

Older people's perceptions of ageing and exercise were explored in this qualitative research project. Fifteen focus group discussions were con ducted in Scotland with older (55-75+) and younger (18-49) people, with the aim of investigating how ageing, health and exercise were conceptual ised and of exploring the factors which influence participation in physical activity. Differences between age groups were also examined. The findings demonstrate that many older people are unlikely to participate in exercise for its own sake, nor for health reasons; attempts to promote activity should stress instead the social rewards, and should use different strategies for those currently active and for those who take little or no exercise.