Conducting On-Line Focus Groups: A Methodological Discussion

Conducting On-Line Focus Groups: A Methodological Discussion

This article presents a starting point for the development of a methodology for conducting on-line focus groups on a listserver. It addresses the mechanics of conducting a focus group with specific attention given to issues raised by the computer-mediated environment. Included throughout the discuss...

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Veröffentlicht in:Social science computer review 1997-07, Vol.15 (2), p.135-144
1. Verfasser: Gaiser, Ted J.
Format: Artikel
Sprache:eng
Schlagworte:
Computer Assisted Research
Conduction
Discussion groups
Electronic mail
Electronic Technology
Ethics
Focus groups
Information Technology
Listservs
Methodology
Methodology (Philosophical)
On-line systems
Qualitative Methods
Research Ethics
Research Methodology
Research methods
Social sciences
Telecommunications
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Zusammenfassung:This article presents a starting point for the development of a methodology for conducting on-line focus groups on a listserver. It addresses the mechanics of conducting a focus group with specific attention given to issues raised by the computer-mediated environment. Included throughout the discussion is extensive attention to ethical issues relating to focus groups and on-line research.
ISSN:0894-4393
1552-8286
DOI:10.1177/089443939701500202