Technological Entrepreneurship and Firm Strategy: The Development and Commercialization of the Ballard Fuel Cell

An entrepreneurial strategy has been identified as playing a key role in radical innovation due to the risk-taking nature of the entrepreneurial firm. However, less attention has been paid to the factors that are critical to the success of such innovations by small firms in which these occur. The Schumpeterian idea of visionary individuals who can both operate in the world of advanced engineering and take on a business role as part of a global industry still appears to be essential. This article focuses on the fate of one such individual, Geoffrey Ballard, who has played a pioneering role in developing and commercializing fuel cells for vehicle propulsion.