A study of close-set text type

260 undergraduates read advertising copy set in close and regular letterspacing as well as in serif and sans serif typefaces to study the readability of close-set text type. The average number of words read in 1.75 min was recorded for each typeface/letterspacing variation. Findings show that a high...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Journal of applied psychology 1984-11, Vol.69 (4), p.700-702
Hauptverfasser:	Moriarty, Sandra E, Scheiner, Edward C
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Biological and medical sciences Communication Female Form Perception Fundamental and applied biological sciences. Psychology Human Humans Language Male Pattern Recognition, Visual Print Media Printing Production and perception of written language Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Readability Reading Statistical analysis Studies Time Factors Typesetting
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	260 undergraduates read advertising copy set in close and regular letterspacing as well as in serif and sans serif typefaces to study the readability of close-set text type. The average number of words read in 1.75 min was recorded for each typeface/letterspacing variation. Findings show that a higher average number of words was read with the messages set in close-type, suggesting that under certain conditions this type holds the promise of increased legibility. (10 ref)
ISSN:	0021-9010 1939-1854
DOI:	10.1037/0021-9010.69.4.700