Male perceptions of female attractiveness: The effects of targets' personal attributes and subjects' degree of masculinity

This study examined the relationship between the degree of sexist beliefs held toward women by male subjects and their perceptions of attractiveness of females described as possessing either masculine or feminine personality characteristics. One hundred twenty‐two undergraduate males were given the Macho Scale, the Auburn University Personal Behavior Summary, a biodata sheet, and were asked to judge previously rated photographs of women along a dimension of attractiveness. Results demonstrated that males perceived physically unattractive and average females described as affectionate and compassionate as more attractive than similarly rated females described as independent and assertive. High Macho subjects viewed females as less attractive than low Macho subjects. Physical attractiveness of the male subjects was largely unrelated to their ratings of the females.