Quantitative analysis of the structure of sports consumption needs of people in the middle stratum in cities in the Wanjiang region

By utilizing the data of survey on sports consumption of residents in cities in the Wanjiang region between 2007 and 2008, the authors applied the ELES model to perform an empirical analysis on the structure of sports consumption needs of residents in the middle stratum, and revealed the following findings: residents' economic income is the most important factor that affects the structure of sports consumption, social resource, cultural resource and leisure time are also important factors that confines the structure of sports consumption; currently the sports consumption of residents in the middle stratum is mainly real sports consumption, but this principal status is being challenged by sports labor type and sports cultural information type consumption; the marginal propensity to consume of sports consumption is 0.031, in which the marginal propensity to consume of real and participation type items is greater than the marginal propensity to consume of appreciation and cultural information type items; the coemdents of income elasticity of needs for various sports consumables are all positive values; the expenditure on various sports commodities is significantly affected by their own prices, but not so significantly affected by the prices of other consumables.